Rap artist Combs and soccer's Beckham release new fragrances

NEW YORK - It's nothing but the best for Sean "Diddy" Combs and his fragrance Unforgivable Multi Platinum.

The new cologne is a limited edition, ramped-up version of Unforgivable, which the rap artist introduced last year. It quickly became the top-selling men's prestige fragrance of 2006.

"In the world of fragrances, perfumes and colognes, the actual products we use are based on 'the juice.' There are different grades of 'juice,' " Combs said during a recent interview. "This is the luxury version."

He compared it to a fine wine: One year might be a great vintage for a particular wine and you love it. Then you taste the wine from one of those once-in-a-decade vintages and you go crazy for it.

Even at $65 for 2.5 ounces, $10 more than the regular version, Unforgivable Multi Platinum is likely to be in short supply.

In addition to Unforgivable Multi Platinum, other new fragrances for men this spring include:

n Attitude by Giorgio Armani. The top notes include Sicilian lemon and coffee bean; the heart cardamom and lavender; and the dry-down China cedar and patchouli.

n CK IN2U by Calvin Klein. This scent includes lime, tangelo and white cedar.

n Instinct by David Beckham. The scent aims to mimic soccer star Beckham's signature style, which tends to throw a contemporary twist into an otherwise classic look. Notes include bergamot, grapefruit and pimento.

n Nautica Island Voyage. Contains the scent of black pepper, honeydew melon, lavender and jasmine.

n Eternity for Men Summer by Calvin Klein. The twist on classic Eternity includes coriander, watermelon and anise.