COLEEN VS SIZE ZERO

COLEEN McLoughlin will use her new TV show to wage war on the fashion world's obsession with size zero models.

In one episode of ITV series Coleen's Real Women, the 21-year-old will pitch size 16 amateurs against skinny professional models from agencies such as Storm and Elite in the chase for a contract with the Ultimo lingerie firm.

A source said: "Coleen is on a mission to challenge the image-obsessed society we live in and put real women into high profile advertising and modelling jobs.

"She's been inspired by the Dove ads and thinks it's time to turn the tables on size zero culture. With her profile there is no one better to do it."

The show will see Coleen, fiancee of England striker Wayne Rooney, get a new brief from an ad agency or brand every week.

A fashion producer and a booker will help her search for real women who are right for the job.

The team say they will hold castings and auditions "everywhere from Liverpool city centre to Henman Hill at Wimbledon".

The series, expected to screen next year, is part of a two-year deal ITV has with Coleen, who also has her own perfume out next month.